South Africa’s second Brands & Branding for Good conference
“There must be a better way to make the things we want, a way that doesn’t spoil the sky, the rain or the land.” – Sir Paul McCartney
“Consumers are raising the bar and expecting more from the brands they choose. Tomorrow’s winning brands will strike a better balance between people, planet and profit. They’ll provide smarter, healthier solutions as they delight in design and compete in performance. They’ll communicate their benefits authentically – no greenwashing. And they’ll win in the market through the loyalty they earn from their customers.
“The leading brands of the future will be sustainable brands. Building them takes a new kind of thinking, a new group of collaborators, and a new set of tools.” – Sustainablebrands’10
South Africa’s second Brands & Branding for Good conference
A line-up of respected international and local speakers will address Brands and Branding for Good 2, at the Hilton Sandton on the 13th and 14th of October, offering an unrivalled opportunity for South African business to plug in to a world of global insights, local case-studies, panel discussions and presentations over either one or two days.
Increasingly the market holds every organization accountable for getting to grips with the economic, environmental and societal context of sustainability while promoting ways for their customers and suppliers to do the same.
Learn how to communicate your company’s sustainable innovation in a way that is impactful, transparent and powerful, leading to stronger sales, happier employees and more engaged stakeholders.
Brands & Branding for Good 2 will look at the latest research, trends and leading-edge strategies for building business and brand value.
Key Takeout
In this new age, sustainability is an economic issue, opportunity and imperative. It drives shared prosperity and offers responsible brands a clear competitive advantage for brand reinvigoration and reinvention.
Sustainability is a key strategic initiative and business must learn how to take control of increased risk and seize new opportunities for profitability.
VISIT: http://www.brandsandbrandingconference.co.za/
South Africa’s second Brands & Branding for Good conference
Leave a Reply