MEDIA CONVERGENCE : A reality check!

What does it really take a brick and mortar brand to move from traditional tired channels like print, TV and Radio to new and exciting channels like the internet 2.0, Social Media, Mobile etc.

How do you prepare the brand and the supporting business for such a change which is often quite traumatic for staff and the like? Who do you go to for real assistance? What assistance do you need? What are the symptoms of the change and how do you remedy these symptoms?

Date : Thursday 26 February
Time : 18:00 – 20:30
Venue : Vega’s Brand New Headquarters
Address : 444 Jan Smuts, Bordeaux
Cost : R120pp including drinks and snacks
Vega students please enquire about discounted rates
Confirmation of booking will be made upon payment

Bonita Lee-Shew
Wayne Levine, MD of Next
irene@vegaschool.com