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	<link>http://www.brandsandbranding-online.co.za</link>
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		<title>The view from the ivory tower</title>
		<description><![CDATA[They shouldn’t, but too many brand managers and strategists do it all  the time: trapping themselves in the ivory tower of head office and a  limited view (read understanding) of the market and their brand’s  interaction with consumers. Management cartoonist Tom Fishburne brings it home nicely in the cartoon above. Below is [...]]]></description>
		<link>http://www.brandsandbranding-online.co.za/the-view-from-the-ivory-tower/</link>
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		<title>2010 Made Easy &#8211; Hans Muhlberg</title>
		<description><![CDATA[How about a short heads- up on ambush marketing and 2010? asked the publisher. To borrow a phrase from another sporting code &#8211; ‘YOU CANNOT BE SERIOUS!’ Why? Because there’s absolutely nothing short and sweet about this thing. For starters, there are at least four statutes involved – the Trade Marks Act, the Merchandise Marks [...]]]></description>
		<link>http://www.brandsandbranding-online.co.za/2010-made-easy-hans-muhlberg/</link>
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		<title>Product Placement and the 2010 Oscars</title>
		<description><![CDATA[Many see the 2010 Academy Awards best film field as groundbreaking because the number of nominees has been increased from five to ten. There is however another way this year&#8217;s nominee field is groundbreaking; for the first time, product placement plays an important role in a number of the best picture contenders.
Of course, product placement [...]]]></description>
		<link>http://www.brandsandbranding-online.co.za/product-placement-and-the-2010-oscars/</link>
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		<title>Volvo&#8217;s Naughty Side?</title>
		<description><![CDATA[Ever since BMW scored a big hit with its online series of short films a few years ago, automakers have been trying to figure out how to reprise BMW’s success. Now, at the Geneva Auto Show this week, Volvo has unveiled an online-only campaign called “The Naughty Volvo” to promote its new S60 sedan coming [...]]]></description>
		<link>http://www.brandsandbranding-online.co.za/volvos-naughty-side/</link>
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		<title>Letter from Japan: The Psychology of a Recession &#8211; Gerhard Fourie</title>
		<description><![CDATA[Judging by the number of Louis Vuitton, Chanel or Armani logos adorning the hordes of shoppers in any one of Tokyo’s trendy shopping districts on a typical Saturday, you could be forgiven for thinking that the world’s second largest economy has been immune to the global economic crisis. This could not be further from the [...]]]></description>
		<link>http://www.brandsandbranding-online.co.za/letter-from-japan-the-psychology-of-a-recession-gerhard-fourie/</link>
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		<title>Why Absurd Imagination is the Key to 21st Century Marketing &#8211; Geoff Whyte</title>
		<description><![CDATA[It is undeniable that in the midst of enormous changes in the way that people interact, traditional marketing methods have had to adapt. It would however be foolish to abandon all that we’ve learned in the last hundred years, because many fundamentals remain as relevant today as they ever were.
Most critical of these is positioning. [...]]]></description>
		<link>http://www.brandsandbranding-online.co.za/why-absurd-imagination-is-the-key-to-21st-century-marketing-geoff-whyte/</link>
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		<title>BMG</title>
		<description><![CDATA[BMG has come a long way since its inception in 1974. Bearing Man, as it was then called, began its life as a single bearing shop in Durban, with a logo that was designed almost as an afterthought for a newspaper advertisement.
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		<link>http://www.brandsandbranding-online.co.za/bmg/</link>
			</item>
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		<title>Hansa</title>
		<description><![CDATA[Hansa Pilsener is one of South Africa’s top-selling beers, accounting for one in every four beers consumed. For three decades, this brown-bottled beer with its mass market appeal was a single brand.
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]]></description>
		<link>http://www.brandsandbranding-online.co.za/hansa/</link>
			</item>
	<item>
		<title>Londolozi</title>
		<description><![CDATA[In 2007, after a long journey away from Londolozi, Dave Varty and his family returned to their bushveld heritage and reclaimed the founder of ecotourism. This was a unique opportunity to re-launch the brand and to define what differentiates Londolozi from other brands/lodges.
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		<link>http://www.brandsandbranding-online.co.za/londolozi/</link>
			</item>
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		<title>Collect-A-Can</title>
		<description><![CDATA[When is a tin can not a tin can? When it’s an opportunity for employment, empowerment and environmental conservation. In short, when it’s in the hands of Collect-a-Can.
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]]></description>
		<link>http://www.brandsandbranding-online.co.za/collect-a-can/</link>
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