When a consumer product, a university, a classic film or an individual successfully attaches themselves to one of the common stories of our heritage, they gain entrance into our minds and hearts. And, when they are in our minds and hearts, they take on the status of a brand. Brands create differentiation and distinction; they [...]
Four top admen have signed up as speakers at Brands and Branding for Good 2, a conference taking place in South Africa during October. Joining an impressive line-up of international and local thought leaders on the podium will be: Mike Schalit, Chief Creative Director, Net#work BBDO South Africa, and Co-founder of the MAL Foundation Mike [...]
The USA’s top ranked sustainable companies will be on the podium at Brands & Branding for Good 2, a conference taking place in South Africa during October to give brand owners and their agencies the opportunity to understand and appreciate the prevailing consumer shift, and align their brands with sustainable values. Both Dell and IBM [...]
If he includes his college internship, then Andrew Clark will have been working in marketing for 20 years. From successful campaigns to pitiful campaigns, he has seen it all and learnt. And most importantly, according to Andrew Clark, he can tell them apart. Below are Andrew Clark’s 8 D’s for successful marketing: So what IS [...]
Definitions Before we get too far along, I’d like to provide some definitions to help us understand what we’re talking about. Small Business – According to the US Small Business Administration, a small business is defined as “one that is independently owned and operated and which is not dominant in its field of operation.” Additionally, [...]
Our regular updated feature showcasing brands from the most recent Brand & Branding Encyclopedia, launched in October 2009. This weeks featured brands are: PPC Cement Bain’s Tracker Old Mutual The Brands & Branding Encyclopedia’s profile section focuses on the stories behind the ongoing development and success of nearly 100 leading brands, providing real-life insights into [...]
This months Featured Ads include Woolworths, Vodacom and Adidas. Have a look on the bottom left hand section of the Brands & Branding website.
Our regular updated feature showcasing brands from the most recent Brand & Branding Encyclopedia, launched in October 2009. This weeks featured brands are: Neotel LG Grand-Pa Coca-Cola The Brands & Branding Encyclopedia’s profile section focuses on the stories behind the ongoing development and success of nearly 100 leading brands, providing real-life insights into the tough [...]
“There must be a better way to make the things we want, a way that doesn’t spoil the sky, the rain or the land.” – Sir Paul McCartney “Consumers are raising the bar and expecting more from the brands they choose. Tomorrow’s winning brands will strike a better balance between people, planet and profit. They’ll [...]
After 31 days of intense competition, millions of Spaniards around the world will have woken up this morning (those who bothered going to sleep, that is) to the madre of all hangovers. Meanwhile, the Oranje nation will be coming to terms with a team that for the third time in its history couldn’t quite make [...]
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