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Written on March 11, 2009 | Posted in Events | Leave a comment
MEDIA CONVERGENCE : A reality check!
What does it really take a brick and mortar brand to move from traditional tired channels like print, TV and Radio to new and exciting channels like the internet 2.0, Social Media, Mobile etc. How do you prepare the brand and the supporting business for such a change which is often quite traumatic for staff [...]
‘First of its Kind’ brand expo launched in South Africa
Affinity Publishing, which produces the highly regarded Encyclopaedia of Brands & Branding in South Africa, will in 2009 stage the country’s first comprehensive brand exhibition, Brand Xpo. Under the guidance of an expert advisory board, Brand Xpo will showcase a selection of iconic brands in a manner that will appeal to business, marketing and communications [...]
The Pitfalls of Megabranding
Last week I went to my local supermarket for Pillsbury’s Best all-purpose flour, a brand I have been buying for years. No luck. The store had Pillsbury’s Best bread flour, whole wheat flour, self-rising flour and unbleached all-purpose flour. They just didn’t have the original Pillsbury’s Best all-purpose flour. So I bought Gold Medal all-purpose [...]
Written on August 6, 2008 | Posted in Events | Leave a comment
It’s American Brandstand: Marketers Underwrite Performers
The hip-hop and R&B producer Jermaine Dupri has discovered best-selling acts like Kris Kross and Da Brat, has produced hits for Mariah Carey and Jay-Z, and now runs the urban music division of the Island Def Jam Music Group. He’s also looking for fresh talent for a new label financed by a company new to [...]
Written on July 9, 2008 | Posted in Events | Leave a comment
From the forthcoming 2008 edition of Brands & Branding: Green Companies are not Rookies
The “environment” that green companies are looking to add value to – or at the very least avoid destroying value – is simply the air, water and soil that we and all life on the planet depend on for our survival. Destroying your means for survival is certainly childish, while the restraint, efficiency and a [...]
Written on June 20, 2008 | Posted in Events | Leave a comment
Riding on the Green Wave
As environmental awareness goes mainstream, it’s worth considering the impact that things like elaborate packaging and other wasteful practices have on your company’s image. Your customers are noticing things that would not have mattered to them a few years ago. And there’s no guarantee they’ll tell you that the reason they bought your competitor’s product [...]
Written on March 3, 2008 | Posted in Events | Leave a comment
Tarnished Apple Bounces
No one saw that fumble coming: Apple, doyen of international brands, messing up its pricing policy so badly. For those who don’t know, Apple launched its much anticipated iPhone to great fanfare, rave reviews and a hefty USD 600 price tag in July. People around the US queued and happily handed over the money for [...]
Written on October 7, 2007 | Posted in Events | Leave a comment
A 3rd Dimension to Building Strong Enduring Brands
In building brands, the marketer can rely on the rational appeal of a product or service to sell. Much has been written about the science and/or art of building strong brands. Brand building literature is full of magic recipes for building strong brands. However, the brand parity problem – where consumers perceive different brands in [...]
Written on June 21, 2007 | Posted in Events | Leave a comment
The Benefits of Owning and Building a Department Brand
Every company, every person, and every organization has a brand. What does a department in your company have in common with FedEx? A lot more than you might think. Consider this scenario. It is 9:30AM. You have a major presentation to give to the Board of Directors at 11:00AM. You need documents from your colleagues [...]
Written on June 12, 2007 | Posted in Events | Leave a comment
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