Cadbury agrees to Kraft takeover bid

cadburyCadbury is to be taken over by the US food company Kraft after its board approved a new increased bid.

The Cadbury board has advised its shareholders to accept a new offer of 840 pence a share – valuing the company at £11.5bn ($18.9bn).

Kraft said the deal would create a “global confectionery leader”.

But there are renewed fears over possible job cuts at Cadbury’s UK operations as a result of the agreed takeover.

Shareholders have until 2 February to give the deal their backing, with the US confectioner Hershey apparently out of the race.

The offer will consist of 500 pence in cash, with the rest made of Kraft shares. Kraft will borrow £7bn ($11.5bn) to finance the deal.

“We believe the offer represents good value for Cadbury shareholders… and will now work with the Kraft Foods’ management to ensure the continued success and growth of the business,” said Cadbury’s chairman Roger Carr.

Irene Rosenfeld, the chairman and chief executive of Kraft Foods, said the deal was good news for shareholders and staff.

“We have great respect for Cadbury’s brands, heritage and people,” she said. “We believe they will thrive as part of Kraft Foods.”

Continue reading here…

—————————

This article was sourced from the BBC – http://www.bbc.co.uk/

If you liked that post, then try these...

Darwin's Theories And Marketing by Brand Master on October 9th, 2009
.

Leading Brands Are Positioned by Brand Master on August 27th, 2009
.

Puma’s endeavour to halt Global Warming by Brand Master on January 26th, 2010
.

In Brands We Trust by admin on August 13th, 2007
Some of our leading brand practitioners offer their very diverse opinions in pithy, quotable quotes contributed to Brands & Branding 2007.

Definitive Cool by Brand Master on June 21st, 2007
The appearance of outward cool is a contributing factor to the level of desire for a particular product.


Email This Post Email This Post
Print This Post Print This Post

This entry was posted on Wednesday, January 27th, 2010 and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
»

Leave a Reply


SEARCH SITE

Search for information.
Visit THE BRAND MUSEUM
Visit THE BRAND MUSEUM

Archives

Friends