About Us

Online Brand Resource

Responding to calls to extend the depth and frequency of information provided by the annual Brands and Branding publication – South Africa’s marketing ‘bible’ – Affinity Publishing developed the Brands and Branding website as a online brand resource, servicing all brand owners, marketing professionals and the education sector.

The brand portal is designed to facilitate the sharing of news, insights, methodologies and metrics, as well as highlight great brands from South Africa and globally,  thereby encouraging the marketing discipline to reach its full potential in South Africa. As you’ll soon discover, the Brands & Branding site features a range of useful and interesting content including:

• Top line thinking from key industry leaders
• Brand profiles and case studies, including best practice methodologies
• Personality profiles on what makes key marketing leaders tick
• Archived articles spanning a wide range of branding topics
• An online shop were you can buy all Affinity publications
• The results of numerous research projects in the branding arena
• Trend spotting identifying new ideas, influences and innovations in the world of business and brands
• Personal blogs from South African Marketing leaders
• The brand link directory, which we ask brand owners to check for accuracy, with an invitation to provide additional details
• The directory is intended to assist communication and avoid the confusion and expense resulting from name duplication or incorrect ownership information

One of the strengths of this online brand resource is that it is an independent media offering with no commercial links to the provision of brand, marketing or communication solutions. This makes it the ideal host for industry thought leadership and as such, perfectly positions the Brands & Branding website as an independent brand knowledge resource for marketing professionals.

Thanks for visiting our site, sign up to the Brands & Branding newsletter or RSS feed, and stay in touch.