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Brand Citizenship Scenarios: Questioning the Sustainability of Brands in an Increasingly Consumer Led Market – Prof Derick de Jongh

“A BigMac by any other name is still a greasy burger.” Or is it? Your company’s brand embodies your company’s values and key messages. At a product level brands differentiate similar products and occupy important consumer headspace. To a lot of people a BigMac promises familiarity. After our fourth meal in China or Spain, where [...]

Written on January 29, 2010 | Posted in Featured | Leave a comment

Vodacom

It’s been fifteen years of unforgettable branding and advertising. ‘Yebo Gogo’, ‘Blueteeth’ and ‘We’ve Been Having It’, have become an integral part of the local lingo and songs like ‘I like the Way you Move’ and ‘Seize the Day’ reverberates only one word in our hearts and minds… Vodacom. Download full feature: .PDF download (10.5 [...]

Written on January 28, 2010 | Posted in Featured Brand 2009 | Leave a comment

Standard Bank

At Standard Bank, it’s difficult to separate day-to-day business from their commitment to social upliftment. Social upliftment has been part of the bank’s make-up since it opened its first branch 147 years ago. Download full feature: .PDF download (10 MB) .JPG  download (1.1 MB)

Written on January 28, 2010 | Posted in Featured Brand 2009 | Leave a comment

Discovery

Medical aids aren’t generally thought of as dynamic or exciting – which is why Discovery, with its pioneering spirit, breaks the mould. Download full feature: .PDF download (10 MB) .JPG  download (1.1 MB)

Written on January 28, 2010 | Posted in Featured Brand 2009 | Leave a comment

Coca-Cola

What springs to mind when you think of Coca-Cola®? You’re not alone if you first picture the distinctive red and white scrolling iconic logo, or perhaps imagine the hiss of a can being opened, followed by the satisfying ice-cold refreshment as the dark sparkling liquid fills a frosty glass. Download full feature: .PDF download (2.6 [...]

Written on January 28, 2010 | Posted in Featured Brand 2009 | Leave a comment

Coca-Cola Zero

Coca-Cola Zero has enjoyed phenomenal growth since its launch in August 2008. With the unique proposition of ‘Real Coke Taste Zero Sugar’, the product has been flying off the shelves. Download full feature: .PDF download (2.6 MB) .JPG  download (437 KB)

Written on January 28, 2010 | Posted in Featured Brand 2009 | Leave a comment

Pick n’ Pay

Established in 1967, Pick n Pay is one of South Africa’s leading supermarket chains, with more than 500 stores throughout the country. Its reputation for delivering top quality products at competitive prices is well established, but over the past fi ve years, it has also been acting quietly on its broader responsibilities to its customers, [...]

Written on January 28, 2010 | Posted in Featured Brand 2009 | Leave a comment

Mango

Since taking to the skies for the first time on 15 November 2006, Mango has soared, building its reputation not only on its affordable fares but also as one of the most innovative aviation businesses, with strategies that have seen accelerated commoditisation of air travel in South Africa. Download full feature: .PDF download (1,6 MB) [...]

Written on January 28, 2010 | Posted in Featured Brand 2009 | Leave a comment

KFC

There are two types of goals in business – small and easily achievable, and big and not-so-easily achievable. There are also two types of organisations – those that aim for the small and easily achievable goals, and those that aim for the big and not-so-easily-achievable goals… Download full feature below: .PDF download (14.1 MB) .JPG [...]

Written on January 27, 2010 | Posted in Featured Brand 2009 | Leave a comment

Cadbury agrees to Kraft takeover bid

Cadbury is to be taken over by the US food company Kraft after its board approved a new increased bid. The Cadbury board has advised its shareholders to accept a new offer of 840 pence a share – valuing the company at £11.5bn ($18.9bn). Kraft said the deal would create a “global confectionery leader”. But [...]

Written on January 27, 2010 | Posted in News | Leave a comment
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