Ever wondered about the best way to measure a digital campaign?
Arun Kumar, director of digital operations at Aegis Media Asia-Pacific, offers his advice.
1. Get your metrics right. Objectives need to be simple and focused. Broadly, you can track acquisition or branding. Acquisition can refer to sign–ups, contest participations, registrations, positive conversations generated by consumers, sales [...]
Written on November 26, 2009 | Posted in
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HONG KONG – The Hong Kong Jockey Club (HKJC) has invited digital agencies to make presentations for a campaign that will reposition the club as a cultural attraction for younger audiences, providing the basis for a long-term, more extensive rebranding solution.
According to sources from several digital agencies, the Jockey Club is looking to attract [...]
Written on November 25, 2009 | Posted in
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Forbes magazine’s 2009 list of top-earning dead celebrities surprised some, since Michael Jackson didn’t top the list. But Jackson, whose spending and legal troubles ate up income substantially reduced by his troubles and tarnished brand, was sure to be worth more dead than alive, thanks in part to the success of the rehearsal documentary [...]
Written on November 24, 2009 | Posted in
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Plans for a new global brand campaign have been announced by The National Geographic Channel, and has already begun rolling out promotional ads for “Live Curious” in conjunction with the second annual Expedition Week.
Intended to evoke viewers’ emotion, the spots,, juxtapose images of human activity with declarative sentences such as “If you are, you breathe” [...]
Written on November 20, 2009 | Posted in
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The wisdom of David Ogilvy lives on in this reminder to client side marketers…
How To Be A Good Client:
1. Emancipate your agency from fear.
2. Select the right agency in the first place.
3. Brief your agency very thoroughly indeed.
4. Do not compete with your agency in the creative area.
5. Coddle the goose who lays the golden [...]
Written on November 20, 2009 | Posted in
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After 25years if service, the VW Citi is being retired. A final victory lap around the country, to offer everyone the opportunity to come and bid farewell to iconic car, is planned. You will be able to leave a farewell message and sign the vehicle.
The entire victory lap can be followed at goodbyeciti.co.za and on [...]
Written on November 12, 2009 | Posted in
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Luxury Institute, the New York-based ratings and research organization, recently released the findings of their latest research which painted a difficult time for luxury goods as the recession drove away aspirational buyers and affluent buyers became more discerning.
Some of the findings from the Luxury Institute’s State of the Luxury Industry 2009 Survey, reported by brandchannel, [...]
Written on November 10, 2009 | Posted in
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It is one of South Africa’s leading retailers and has been around for more than 40 years. Pick ‘n Pay’s re-branding campaign was a risky business for the retailer.
The essence of the campaign was more than new logos and different fonts – it signaled a new business direction.
Andrew Welch – Executive, Director of Landor Associates [...]
Written on November 2, 2009 | Posted in
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