Making Scents of Multisensory Marketing (Gary Bryant)
Leading European shoe emporium, Humanic, ducts carefully selected scents through different areas on their shop floor: men make their selection while inhaling the sophisticated aroma of a gentlemen’s club; women breathe in a luxurious and heady floral note; a tropical bouquet enlivens the sports wear section; and in the children’s section, a calming, fruity fragrance [...]




