An archive featuring a selection of commercials broadcast on springbok radio. The earliest commercial that has been archived dates from 1950, the year springbok radio started. In total over 3000 commercials have been archived & preserved by the springbok radio preservation society of South Africa. Visit Springbok Radio Ads section.
They say factories make products, but customers buy brands. This is largely true, but what is the connection between product and brand, and when does the brand process begin? Does brand precede business or is business the cause and brand simply a consequence or the effect of the business? Let us consider the mind set [...]
Would you say that a value brand is one that offers the most benefit for the cost? That sounds reasonable, right? Until you realize that it depends on a particular customer’s changing perception of the benefit as compared to his or her changing perception of its cost. This is not mumbo jumbo. It’s a critical [...]
Even Warren Buffett Puts Stock in Household Names. From his growing list of acquisitions, Warren E. Buffett seems to be investing like the world’s richest 10-year-old boy, if that boy lived in 1955 America. He is Coca-Cola’s largest shareholder. He owns Dairy Queen. Last year, Buffett got a train set, buying into Burlington Northern Santa [...]
Respected Branding Annual To Host SA’s First Brands & Branding for Good conference The Encyclopaedia of Brands & Branding in South Africa, the country’s leading brand knowledge publication for the past 15 years, is to host South Africa’s first ever conference to focus on brands and their relationship with consumers who are becoming more and [...]
Why Brands Should Add Value to Consumers’ Lives Brands have evolved past the baseline of trust and awareness; now they must learn how to give, says John King, director of brand innovation for Fallon. Here’s how. A planner friend of mine had this great line about a year ago: “I’m so over messages,” she said. [...]
Elevator pitches, 30-second spots, viral videos, strategic PR, the brand called “you.” Today’s commonly accepted view is that great brands are great at telling us their interesting stories. That’s a misguided view. In reality, we use our interaction with brands—their sceneries, props, set decorations, scripts, and actors—to construct our own stories, ones that we want [...]
Creating a global Fast Moving Consumer Goods (FMCG) brand is the same as creating a local FMCG brand, just a whole lot more repetitive. A local brand requires one successful launch. A global brand requires successful launches in 193 countries, and so the chances of failure are 193 times greater. The good news is that [...]
DICKIES In 1976, after 54 years of popularity in the United States, Dickies arrived in South Africa. During its history Dickies has hardly been advertised and it is mostly by word-of-mouth that the brand continues to flourish. This is appropriate, as the brand has ingrained street cred. The street serves as the catwalk and the [...]
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