Brandchannel’s 2009 awards explore different areas of branding throughout 2008 – from the most controversial brands to the most enticing package designs – by highlighting the thoughts, insights and opinions of the 4,310 readers who participated in their survey. Brandchannel.com
The Idea Exchange is a monthly forum presented by Vega, The Brand Communications School where current and provocative topics are discussed, where old, outdated ideas are challenged, and where the status quo is questioned. Relevant issues are raised and debated by a panel of industry guests. This month’s topic is key research trends and the [...]
Consumers Fall for the Brands That Are First in Their Minds. “Love” has become a key ingredient in many marketing programs. Some recent rallying cries: * “Get consumers to fall in love with our brand.” * “Reach their hearts as well as their minds.” * “Create intimate, emotional connections. Smother them with attention and affection.” [...]
Jack Spade’s words of brand wisdom from an old issue of Fast Company finally made their way to me again last week when I found a box of old issues in my garage. Jack’s advice is as relevant today as it was then: 1. The bigger you get, the smaller you should act. Even if [...]
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NEW YORK (AdAge.com) — If you want to broaden the appeal of your product, the first thing you should do is figure out if it’s a boy or a girl. Quicksilver’s Roxy sub-brand, which has grown from surf-inspired sportswear to include other segments such as fragrance, accounted for almost 35% of Quicksilver’s revenue in fiscal [...]
Original air date: September 10, 2008 Take a ride in the Brand Show time capsule to waaaaayyyyy back in 2008 when the U.S. economy was referred to as merely being in “an economic slowdown.” Since the original broadcast of “Branding Through a Recession” in September of 2008, the question of “are we in a recession?” [...]
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