As the current economic crisis deepens, consumer trend experts say there has never been more urgency for corporations to ditch their quest for money and embrace generosity as challenging times see people seeking care, empathy, sympathy and generosity. According to Trendwatching.com, in turbulent times like now generosity will find an extra-appreciative audience, and certainly will [...]
What does it really take a brick and mortar brand to move from traditional tired channels like print, TV and Radio to new and exciting channels like the internet 2.0, Social Media, Mobile etc. How do you prepare the brand and the supporting business for such a change which is often quite traumatic for staff [...]
The best way to overcome your fear of creativity, brainstorming, intelligent risk taking or navigating a tricky situation might be to sprint. When we sprint, all the internal dialogue falls away and we just go as fast as we possibly can. When you’re sprinting you don’t feel that sore knee and you don’t worry that [...]
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