SA Brands in Tough Times – Heidi Brauer
‘It helps if one was raised to tough it out’ is the expression offered to explain the idiomatic or slang use of the word ‘tough’. And if brand builders weren’t raised this way, with resilience and strength, this economic climate is going to wreak havoc on their brands. With inflation rates back into double digits [...]
Written on January 19, 2009 | Posted in Featured | Leave a comment
