Although it still sounds a bit odd, there’s a strong chance that our children will grow up wanting to be carbon traders as much as stock brokers or fire fighters. In a nutshell, carbon traders will trade carbon over specially created commercial exchanges, some of which exist already, and some of which are under development.
The [...]
Load shedding has catapulted an environmentally sleepy South Africa onto the front line of global environmental and energy issues.
Such will be the importance of mankind’s environmental battle in the years ahead that most brands will be seeking to appear – at the very least – in tune with sustainable business practices, specifically in terms of [...]
Eco trends in the marketplace. A glimpse into some future prospects!
Fashion and pop culture
Global fashion brands, Target and Banana Republic, both launched new eco-clothing ranges recently. Banana Republic’s eco line includes bamboo, organic cotton, linen, and other sustainable materials and consists of a range of 50 pieces. In addition, from April 22nd to 27th 2008 [...]
In the new South Africa, many brands have already moved decisively towards a strong mix of Corporate Social Investment (CSI) and marketing.
Outsurance – which features its community programmes in its mainstream advertising – is currently the most notable player in this respect, but there are many other examples. The Standard Bank pay-off line (Inspired, Motivated, [...]
Brand Museum