The Pitfalls of Megabranding

Last week I went to my local supermarket for Pillsbury’s Best all-purpose flour, a brand I have been buying for years. No luck. The store had Pillsbury’s Best bread flour, whole wheat flour, self-rising flour and unbleached all-purpose flour. They just didn’t have the original Pillsbury’s Best all-purpose flour. So I bought Gold Medal all-purpose [...]