It’s American Brandstand: Marketers Underwrite Performers

The hip-hop and R&B producer Jermaine Dupri has discovered best-selling acts like Kris Kross and Da Brat, has produced hits for Mariah Carey and Jay-Z, and now runs the urban music division of the Island Def Jam Music Group.
He’s also looking for fresh talent for a new label financed by a company new to the [...]