From the forthcoming 2008 edition of Brands & Branding: Green Companies are not Rookies
The “environment” that green companies are looking to add value to – or at the very least avoid destroying value – is simply the air, water and soil that we and all life on the planet depend on for our survival. Destroying your means for survival is certainly childish, while the restraint, efficiency and a [...]
Written on June 20, 2008 | Posted in Events | Leave a comment
