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From the forthcoming 2008 edition of Brands & Branding: Green Companies are not Rookies

The “environment” that green companies are looking to add value to – or at the very least avoid destroying value – is simply the air, water and soil that we and all life on the planet depend on for our survival. Destroying your means for survival is certainly childish, while the restraint, efficiency and a [...]

Written on June 20, 2008 | Posted in Events | Leave a comment

SEMIOTICS – THE SIGNS OF THE TIMES

Consumers recognize and evaluate brands according to what they’ve seen in the past – potato crisps packaged in blue and silver foil translate for South Africans as fresh-packed salt and vinegar chips. This might seem obvious, but these visual identifiers are crucially important when designing a product and its packaging. For example, use that same [...]

Written on June 5, 2008 | Posted in News | Leave a comment


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