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Tarnished Apple Bounces

No one saw that fumble coming: Apple, doyen of international brands, messing up its pricing policy so badly. For those who don’t know, Apple launched its much anticipated iPhone to great fanfare, rave reviews and a hefty USD 600 price tag in July. People around the US queued and happily handed over the money for [...]

Written on October 7, 2007 | Posted in Events | Leave a comment


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