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February 2010
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LATEST NEWS & FEATURES
Schoolgirls rumble Ribena vitamin claims
Two New Zealand schoolgirls humbled one of the world’s biggest food and drugs companies after their school science experiment found …
February 8, 2010 | READ MORE >>
South Africa’s oldest brands – do you know them?
When Ken Preston, publisher of Brands & Branding: The Encyclopaedia of Brands & Branding in South Africa for the past …
February 4, 2010 | READ MORE >>
Brand Citizenship Scenarios: Questioning the Sustainability of Brands in an Increasingly Consumer Led Market – Prof Derick de Jongh
“A BigMac by any other name is still a greasy burger.” Or is it? Your company’s brand embodies your company’s …
January 29, 2010 | READ MORE >>
Cadbury agrees to Kraft takeover bid
Cadbury is to be taken over by the US food company Kraft after its board approved a new increased bid.
The Cadbury …
January 27, 2010 | READ MORE >>
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